From Risk to Resilience: Communicating Health & Safety to Gen Z Travelers

Thursday, March 20, 2025

8:45 AM – 9:45 AM US EST

Location: Dominion North, 2nd floor

Session Leader(s)

Mackenzie Grahek (she/her/hers)

Security Manager
International SOS
Trevose, Pennsylvania, United States

Slides

Presenter(s)

Alexis Wren (she/her/hers)

President and Director of Programming
Costa Rica Global Learning Programs
Atenas, Alajuela, Costa Rica
Kristina Miller (she/her/hers)

Manager, Global Engagement
Seneca Polytechnic
North York, Ontario, Canada

Participants will explore innovative strategies for effectively communicating safety and risk to Gen Z travelers—an audience deeply connected online and often skeptical of traditional authority. The session will provide a comparative analysis of Gen Z's unique risk profile alongside other demographic groups, offering insights into what sets them apart. Attendees will also learn the top three steps to adapt and refine safety and risk policies to better engage and protect this generation.

Learning Objectives:

Identify and Apply Three New Strategies: Understand and implement three innovative communication strategies specifically designed to resonate with Gen Z travelers, taking into account their digital fluency and skepticism of traditional authority.
Analyze and Differentiate Gen Z Risk Profiles: Compare and contrast the travel risk profiles of Gen Z with those of other demographic groups, identifying the unique characteristics and concerns that set Gen Z apart.
Develop a Gen Z-Inclusive Risk Communication Plan: Outline the top three actionable steps to rework and tailor your organization's safety and risk policies to better align with the preferences and behaviors of Gen Z travelers.